EDUCATION
Parsons the New School for Design, New York, NY
Bachelor of Fine Arts in Fashion Design, Class of 2015
Graduated on Dean's List, as well as being honored as part of the SAKS 5th Avenue Parsons Graduate's Windows in May 2015
specialty coursework includes: lingerie design, machine knitting, couture design techniques, couture draping
Eugene Lang the New School for Liberal Arts, New York, NY
Bachelor of the Arts in Psychology, Class of 2016
Parsons the New School for Design Scholarship 2011-2015, The New School Deans Scholarship 2011-2015, The Lehigh Valley Couturier Society Scholarship, 2011
SKILLS
Adobe Photoshop, Illustrator, inDesign, and Lightroom
Microsoft Excel
FlexPLM
Audacity Sound Editing
Final Cut Pro 7 Video Editing
EXPERIENCE
GELMART INTL., ASSOCIATE DESIGNER - LINGERIE, February 2018 - Present
Delivered +100% dollar growth in Department Store category from 2018 - 2019, with additional +50% growth projected for 2020 seasons
Launched new brand with QVC with $1.2 million in sales from Fall 2018-Spring 2019
Overall +175% dollar and unit growth in entire Branded Division for 2018
Design
• Designer, and Co-Manager, for Branded Division (including licensee for French Connection / FCUK, Martha Stewart lounge) and for in-house Direct-to-Consumer brands (Feather Bra intimates & foundations, Simple Wear underwear & loungewear for men & women), reporting directly to Senior Management
• Own concept, design, and merchandising of Lingerie & Loungewear collection across multiple channels for Department Store, as well as Off-Price lines, to create multi-level brand experience
• Launch & lead innovative rebranding initiative, including overhaul of logo, hardware, marketing, and packaging, while protecting margin goals and adhering to design integrity
• Strategically review, summarize, and confirm product development, technical design, and production to track product from conception to delivery
Merchandising
•Build strong working rapport and foster relationships to expand collection offering to strategically placed lines in Bloomingdales, Lord & Taylor, Revolve and Urban Outfitters
• Evaluate trend forecasting to match back to licensor’s internal design direction, thereby resulting in unlocking white space opportunities in the market
• Foster relationships with buyers to create innovative and product that balances trend, brand identity and store vision to fill white space in the market
Overseas Collaboration
• Serve as the primary interface, working and collaborating with cross-functional teams in remote offices in China as well as vendors and factories in Philippines and India, to evaluate production, source materials, and to innovate on trend-relevant raw materials and design possibilities.
• Continually develop and lead a variety of initiatives, including developing manuals for production to help regulate production across factories within a season; refine the design aesthetic of raw materials and garment vendors; and also approve lab dips of RMs, prints, and graphic strikeoffs
VICTORIA’S SECRET, Assistant Designer, May 2016 - February 2018
Concept
• Created original designs for fashion and core Lingerie pieces, including bras, panties, and sleepwear for Dream Angels collection
• Consistently introduced and pitched seasonally relevant and on-trench collections based on concepts and independent market research
• Executed style creation, passoffs, including tech packs, pattern copies, and entering bill of materials into FlexPLM
• Accessed multiple markets and unlocked white spice by utilizing competitive shopping and market research based off runway, RTW, and Streetwear trends to create relevant, on-brand concept presentations
Cross-Functional Partnerships
• Initiated and led weekly meetings with cross-functional partners within the industry, including raw materials, color and print, tech design, and production development
• Maintained and forged new relationships with cross-functional teams within the industry to obtain qualitative feedback from customers and store manager
• Communicate updates od production, sourcing requests, and sampling timelines with vendors in Hong Kong, Vietnam, Korea & Sri Lanka, as well as proactively arranging and leading meetings with local vendor representatives
Customer Experience
• Proficient in creating industry partnerships, including competitive patterning and store visits to assess current customer behavior and future opportunities
• Conducted forecasting and research to connect with millennial customers at events such as Coachella and Governors Ball.
AWARDS
ELLE CHINA, lingerie designs featured on VS Angel Sara Sampaio, October 2017
SOLIS MAGAZINE, lingerie designs featured on Musician and Model Darja Schabad, August 2016
SAKS FIFTH AVENUE, work showcased in outside windows, for Parsons Graduate Exhibition, May-June 2015
EASTONPOP MAGAZINE, featured on cover and centerfold story, October Fashion Issue, distributed nationally
THE STYLE ALMANAC, work and Interview featured on Designer Spotlight page, August 2014
BEYOND JUNIOR FASHION EXHIBIT, Lingerie & RTW Looks Featured at Parsons the New School for Design, May 2014
TRIM MAGAZINE, work and Interview featured in Winter 2013 Issue, Print & Online Versions
ARTS AND FASHION INSTITUE, work featured in Project Runway’s Pamela Ptak’s Open Studio Tours 2012
PREVIOUS EXPERIENCE
FREELANCE ACCESSORIES DESIGNER, Marc Jacobs, March 2016 - May 2016
FREELANCE BEAUTY ACCESSORIES DESIGNER, Victoria’s Secret, May 2015 - March 2016
FREELANCE SAMPLEMAKER & DESIGNER, The Giving Bride, April 2015 - December 2015
WHOLESALE INTERN, La Perla, January 2014 - November 2014
ASSISTANT KNITWEAR DESIGNER, Tommy Hilfiger, September 2012 - February 2013
Parsons the New School for Design, New York, NY
Bachelor of Fine Arts in Fashion Design, Class of 2015
Graduated on Dean's List, as well as being honored as part of the SAKS 5th Avenue Parsons Graduate's Windows in May 2015
specialty coursework includes: lingerie design, machine knitting, couture design techniques, couture draping
Eugene Lang the New School for Liberal Arts, New York, NY
Bachelor of the Arts in Psychology, Class of 2016
Parsons the New School for Design Scholarship 2011-2015, The New School Deans Scholarship 2011-2015, The Lehigh Valley Couturier Society Scholarship, 2011
SKILLS
Adobe Photoshop, Illustrator, inDesign, and Lightroom
Microsoft Excel
FlexPLM
Audacity Sound Editing
Final Cut Pro 7 Video Editing
EXPERIENCE
GELMART INTL., ASSOCIATE DESIGNER - LINGERIE, February 2018 - Present
Delivered +100% dollar growth in Department Store category from 2018 - 2019, with additional +50% growth projected for 2020 seasons
Launched new brand with QVC with $1.2 million in sales from Fall 2018-Spring 2019
Overall +175% dollar and unit growth in entire Branded Division for 2018
Design
• Designer, and Co-Manager, for Branded Division (including licensee for French Connection / FCUK, Martha Stewart lounge) and for in-house Direct-to-Consumer brands (Feather Bra intimates & foundations, Simple Wear underwear & loungewear for men & women), reporting directly to Senior Management
• Own concept, design, and merchandising of Lingerie & Loungewear collection across multiple channels for Department Store, as well as Off-Price lines, to create multi-level brand experience
• Launch & lead innovative rebranding initiative, including overhaul of logo, hardware, marketing, and packaging, while protecting margin goals and adhering to design integrity
• Strategically review, summarize, and confirm product development, technical design, and production to track product from conception to delivery
Merchandising
•Build strong working rapport and foster relationships to expand collection offering to strategically placed lines in Bloomingdales, Lord & Taylor, Revolve and Urban Outfitters
• Evaluate trend forecasting to match back to licensor’s internal design direction, thereby resulting in unlocking white space opportunities in the market
• Foster relationships with buyers to create innovative and product that balances trend, brand identity and store vision to fill white space in the market
Overseas Collaboration
• Serve as the primary interface, working and collaborating with cross-functional teams in remote offices in China as well as vendors and factories in Philippines and India, to evaluate production, source materials, and to innovate on trend-relevant raw materials and design possibilities.
• Continually develop and lead a variety of initiatives, including developing manuals for production to help regulate production across factories within a season; refine the design aesthetic of raw materials and garment vendors; and also approve lab dips of RMs, prints, and graphic strikeoffs
VICTORIA’S SECRET, Assistant Designer, May 2016 - February 2018
Concept
• Created original designs for fashion and core Lingerie pieces, including bras, panties, and sleepwear for Dream Angels collection
• Consistently introduced and pitched seasonally relevant and on-trench collections based on concepts and independent market research
• Executed style creation, passoffs, including tech packs, pattern copies, and entering bill of materials into FlexPLM
• Accessed multiple markets and unlocked white spice by utilizing competitive shopping and market research based off runway, RTW, and Streetwear trends to create relevant, on-brand concept presentations
Cross-Functional Partnerships
• Initiated and led weekly meetings with cross-functional partners within the industry, including raw materials, color and print, tech design, and production development
• Maintained and forged new relationships with cross-functional teams within the industry to obtain qualitative feedback from customers and store manager
• Communicate updates od production, sourcing requests, and sampling timelines with vendors in Hong Kong, Vietnam, Korea & Sri Lanka, as well as proactively arranging and leading meetings with local vendor representatives
Customer Experience
• Proficient in creating industry partnerships, including competitive patterning and store visits to assess current customer behavior and future opportunities
• Conducted forecasting and research to connect with millennial customers at events such as Coachella and Governors Ball.
AWARDS
ELLE CHINA, lingerie designs featured on VS Angel Sara Sampaio, October 2017
SOLIS MAGAZINE, lingerie designs featured on Musician and Model Darja Schabad, August 2016
SAKS FIFTH AVENUE, work showcased in outside windows, for Parsons Graduate Exhibition, May-June 2015
EASTONPOP MAGAZINE, featured on cover and centerfold story, October Fashion Issue, distributed nationally
THE STYLE ALMANAC, work and Interview featured on Designer Spotlight page, August 2014
BEYOND JUNIOR FASHION EXHIBIT, Lingerie & RTW Looks Featured at Parsons the New School for Design, May 2014
TRIM MAGAZINE, work and Interview featured in Winter 2013 Issue, Print & Online Versions
ARTS AND FASHION INSTITUE, work featured in Project Runway’s Pamela Ptak’s Open Studio Tours 2012
PREVIOUS EXPERIENCE
FREELANCE ACCESSORIES DESIGNER, Marc Jacobs, March 2016 - May 2016
FREELANCE BEAUTY ACCESSORIES DESIGNER, Victoria’s Secret, May 2015 - March 2016
FREELANCE SAMPLEMAKER & DESIGNER, The Giving Bride, April 2015 - December 2015
WHOLESALE INTERN, La Perla, January 2014 - November 2014
ASSISTANT KNITWEAR DESIGNER, Tommy Hilfiger, September 2012 - February 2013